Fairpoint Outdoors A/S is a developer and manufacturer of sportsfishing equipment. In addition to our own brands; Westin, Kinetic and Unique Flies, we are proud to be the exclusive distributor of Sage and Rio in Scandinavia.

The first ever Westin lure was created by the late Ingvar Westin, a skilled toolmaker who wanted to make a toy for his children. He carved a fish which wriggled and rolled like a real fish as they dragged it through the water. And since it looked like an oversized pike lure, he christened it “Jätte” – The Swedish word for “giant”. The Westin Jätte was born, and so was an entire new fishing movement – the Westin roll. Even though he was creating a toy, Ingvar Westin was driven by passion and perfection. So it wasn’t long before others noticed the characteristic looks and movement of the Jätte. Local pike fishing experts compared its perfect balance and side-to-side swimming action with the pike lures of the time. They found that due to Jätte’s size and unique action the biggest pike were irresistibly attracted to it. The childrens’ ‘toy’ had found a serious purpose among the grown-ups!
Before long, pike fishermen near his home in Skutskär near Gävle were demanding Ingvar make more and more of these amazing lures for them in a choice of colors. They used them in the local lakes, rivers and the brackish water of the Baltic Sea nearby – excellent pike fishing waters that offered up loads of great specimens to the new lure. Ingvar soon had a busy production line running. By the time it allegedly trapped a giant pike in xcess of 20Kg in the Archipelago of Norrtälje in 1977, Jätte was famous far and wide as the go-to big predator lure. Since then, the Westin Jätte has deceived some of the biggest, wiliest old pike in Sweden. What started out as a child’s plaything in 1952 has now become a well-established and trti brand in the fishing tackle industry. Today Westin offers a wide range of trti lures, rods and other fishing equipment – all produced with the same passion for perfection as Ingvar Westin’s original lure, and created to satisfy those looking for the best tools to pursue monster fish.

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What’s best, the chase or the catch? The patient waiting, the sudden rush, or the joy of sharing the moment with friends? We all have our reasons. Kinetic was founded in 1999 and has over twenty years of experience in fishing gear. Quality and durable fishing gear with focus on value for money. That was our aim when we started making gear for ourselves and our friends 20 years ago.
Today it’s more than just a hobby – fishing is how we get together, enjoy nature and get our focus back. We love fish. We love catching them, we love setting them out again and we love preparing delicious meals out of them. But most of all, we love the moment: When you’re in the right place, at the right time, with the right gear and the right people. That’s what fishing is all about.

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At Sage, craftsmanship is our people. We’re not a big faceless factory, but rather a workplace of craftspeople who design and build the world’s best fly rods and reels using our hands and hearts. We do it by sharing ideas and always asking the next question to find what can be done to make this better. Our rods are built one at time right here on Bainbridge Island, WA, following hundreds of meticulous steps and passing through 23 sets of hands. Our reels are also designed right here, and then precision-crafted with exclusive USA carbon to tolerance only Sage can deliver. We’re out there fishing the same places in the same unforgiving conditions that you are. Craftsmanship is applied experience. Lifetimes of it.

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RIO is a pioneer in developing fly lines, leaders and tippet material to enhance fly fishing experiences across the globe. Offering premium fly lines for both freshwater and saltwater fishing applications, RIO consistently utilizes field experience and scientific testing to create the best products on the market for anglers. Founded 20 years ago in the mountains of Idaho, RIO continues to develop innovative products, design revolutionary tapers and refine performance-driven fly line technologies.

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Unique Flies represent a selection of quality flies chosen by skilled fly tiers and fly fishmen to cover all types of fly fishing in northern Europe. The philosophy behind Unique Flies is to tie flies of the highest quality available and to tie the best, latest or most popular patterns by using the lasts modern fly-tying techniques. The amazing collection of flies involves more than 500 different patterns – all carefully chosen by skilled Scandinavian fly fishermen and expert fly tiers. All flies in the Unique Flies collection features quality materials and the hooks are all leading brands. The choice of hook for every pattern is based on the shape and the size of the pattern as well as giving you best chance of hooking a fish of a lifetime.