Fairpoint Outdoors A/S is a developer and manufacturer of sportsfishing equipment of their own brands; Westin and Kinetic.

The first ever Westin lure was created by the late Ingvar Westin, a skilled toolmaker who wanted to make a toy for his children. He carved a fish which wriggled and rolled like a real fish as they dragged it through the water. And since it looked like an oversized pike lure, he christened it “Jätte” – The Swedish word for “giant”. The Westin Jätte was born, and so was an entire new fishing movement – the Westin roll. Even though he was creating a toy, Ingvar Westin was driven by passion and perfection. So it wasn’t long before others noticed the characteristic looks and movement of the Jätte. Local pike fishing experts compared its perfect balance and side-to-side swimming action with the pike lures of the time. They found that due to Jätte’s size and unique action the biggest pike were irresistibly attracted to it. The childrens’ ‘toy’ had found a serious purpose among the grown-ups!
Before long, pike fishermen near his home in Skutskär near Gävle were demanding Ingvar make more and more of these amazing lures for them in a choice of colors. They used them in the local lakes, rivers and the brackish water of the Baltic Sea nearby – excellent pike fishing waters that offered up loads of great specimens to the new lure. Ingvar soon had a busy production line running. By the time it allegedly trapped a giant pike in xcess of 20Kg in the Archipelago of Norrtälje in 1977, Jätte was famous far and wide as the go-to big predator lure. Since then, the Westin Jätte has deceived some of the biggest, wiliest old pike in Sweden. What started out as a child’s plaything in 1952 has now become a well-established and trti brand in the fishing tackle industry. Today Westin offers a wide range of trti lures, rods and other fishing equipment – all produced with the same passion for perfection as Ingvar Westin’s original lure, and created to satisfy those looking for the best tools to pursue monster fish.

Visit Westin here

What’s best, the chase or the catch? The patient waiting, the sudden rush, or the joy of sharing the moment with friends? We all have our reasons. Kinetic was founded in 1999 and has over twenty years of experience in fishing gear. Quality and durable fishing gear with focus on value for money. That was our aim when we started making gear for ourselves and our friends 20 years ago.
Today it’s more than just a hobby – fishing is how we get together, enjoy nature and get our focus back. We love fish. We love catching them, we love setting them out again and we love preparing delicious meals out of them. But most of all, we love the moment: When you’re in the right place, at the right time, with the right gear and the right people. That’s what fishing is all about.

Visit Kinetic here